Zomato: A Digital Marketing Case Study Zomato is an online food delivery and restaurant discovery platform that helps users find nearby restaurants, read menus and reviews, and order food online. It was founded in 2008 by Deepinder Goyal and Pankaj…
Lenskart’s Case Study: Digital Marketing Strategy & Growth Lenskart is one of India’s fastest-growing eyewear brands, revolutionizing how people buy spectacles, contact lenses, and sunglasses. With its smart use of digital marketing strategies and customer-first approach, Lenskart has built a strong online…
Cadbury Case Study: Marketing Strategy, Challenges & Success in India When we think of chocolate in India, the first name that pops into our minds is Cadbury. Cadbury has been more than just a chocolates brand. It has become an…
Introduction Redbus, the online bus ticketing company, which was founded in 2006. By the three engineers ( Phanindra Sama, Sudhakar Pasupunuri, and Charan Padmaraju ) from the Birla Institute of Technology and Science( BITS Pilani ). India’s #1 bus booking…
Nike is an American athletic sportswear and footwear manufacturer company. And apparel corporation headquartered near Beaverton, Oregon, United States. Nike is the world’s largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment. And the revenue…
