Digital Marketing Modules - LSKDM

LSK Institute Digital Marketing Course Modules

Module 1

Introduction of Digital Marketing
1. What is digital marketing?
2. Why Digital Marketing is important?
3. Types of Digital Marketing.

Module 2

Google Analytics
Understanding Marketing Funnels
1. What is Marketing Funnel?
2. Understanding the stages of the Marketing Funnel i.e. TOFU, MOFU and BOFU.
3. Why Marketing Funnels are Important.
4. How to create Markeing Funnel.

Module 3

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MODULE 1

  • What is digital marketing? 
  • Why Digital Marketing is important?
  • Types of Digital Marketing .

MODULE 2

  • What is Marketing Funnel?
  • Understanding the stages of the Marketing Funnel i.e. TOFU, MOFU and BOFU.
  • Why Marketing Funnels are Important.
  • How to create Markeing Funnel.

MODULE 3

  • What is Blogging ?
  • How to write Blogs ?
  • Rank your blogs 
  • How to earn from Blogging.

MODULE 4

  • How to choose domain and hosting.
  • Make website with wordpress .
  • Build website with theme and elementor.
  • Make business and ecommerce websites.

MODULE 5

  • What is Mobile Optimization.
  • why is it Important. 
  • How to Make mobile friendly Website for good user experience.

MODULE 6

  • Understanding SEO.
  • Why it is important for Website Ranking.
  • Understanding On-Page SEO, Off Page SEO and Technical SEO.
  • Keyword Research.
  • Content Creation.

MODULE 7

  • Create Linkedin profile and page.
  • Optimize your Linkedin Profile.
  • Rank higher in linkedin searches 

MODULE 8

  • Create Instagram account.
  • Manage Instagram Profile.
  • Content Creation.
  • Increase Engagement organically.

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MODULE 17

MODULE 18

MODULE 19

MODULE 20

MODULE 21

MODULE 22

MODULE 23